Supporting Minority-Owned Businesses: A Key to Economic Equity through In Kind
The inKind app delivers value to patrons—providing seamless payments, savings, and curated restaurant options—while playing a transformative role in backing minority-owned and local restaurants. Through debt-free, equity-free financing and equity-centered programs, inKind creates meaningful pathways for under-resourced operators to grow, gain visibility, and sustain their businesses. Minority-owned businesses are vital to the economic and cultural fabric of communities. They create jobs, foster innovation, and reflect the diversity of our society. Yet, they often face systemic barriers, including limited access to capital, reduced visibility, and fewer networking opportunities. Supporting these businesses is not just an act of solidarity—it’s a strategic move toward a more inclusive and resilient economy.
One of the most effective ways to support minority-owned businesses is by shopping consciously. Consumers can seek out local minority-owned stores, restaurants, and service providers. Every dollar spent helps these businesses stay afloat, especially during economic downturns. In addition to financial support, spreading the word through social media or word of mouth can significantly boost their visibility.
Community involvement matters, too. Local organizations and chambers of commerce can host events or directories that spotlight minority-owned businesses. Supporting these ventures strengthens entire neighborhoods by building wealth and creating opportunities where they are needed most.
In essence, supporting minority-owned businesses isn’t just about helping them survive—it’s about ensuring they thrive. It’s a step toward correcting historical disadvantages and building a future where all entrepreneurs, regardless of race or background, have a fair chance at success. By being intentional with our choices and advocating for systemic change, we can help build a more equitable economy for everyone.
The Inkind app Equity Eats initiative, is committed to $250 million by 2025 to support underrepresented and minority-owned restaurant operators. Users gain access to special offers and benefits such as expedited checkout and VIP perks at partner restaurants.With over 4,000 restaurant, bar, and café partners nationwide, the app gives patrons choice and flexibility when exploring dining options.
If you have never used the Inkind app, download it here to get $25 off your next $50 meal at thousands of restaurants nationwide.
